Every case study below started with the same question. The trust is already there. Why is it not converting into consistent meetings?
The answer was always the same. Not a lack of credibility. Not a lack of relationships. A lack of structure to carry those assets forward.
Here is what happened when that structure was built.
In industrial, engineering, environmental and professional services — industries where trust drives every decision — proof carries more weight than promises.
The founders below are real. The results are documented. The recommendations are on LinkedIn and verifiable by anyone who looks.
What they share is not an industry or a geography. What they share is a pattern. Trust assets existed but had no structure. Pipeline was inconsistent or absent. A system was built. Conversations started. Business followed.
That pattern is what Linked-360 builds.
Wastewater and environmental infrastructure is one of the most relationship-driven industries in B2B. Projects are complex, procurement cycles run 6 to 18 months and decision makers — municipal authorities, utility directors, environmental consultants — make decisions based on trust built over years not campaigns run over weeks.
Suzan Chin-Taylor had spent two decades building that trust. As the founder of Creative Raven she had deep relationships across the wastewater industry, a reputation built on genuine expertise and a growing podcast — Smells Like Money — that was already creating real conversations with the right people.
What she did not have was a system that connected those assets to consistent pipeline.
Like most podcast hosts Suzan had never consciously connected her show to her pipeline. The podcast was her platform. Her voice in the industry. A way of building relationships and sharing expertise with the people she respected. Lead generation happened through referrals and chance — the podcast was a separate thing entirely.
That is the pattern we see most often. Not a founder frustrated that their podcast is not converting. A founder who has never thought to ask whether it could. Episodes went live. Guest conversations were warm and genuine. Then everything stopped at the recording. Not because the system was broken — because no one had ever built the system in the first place. The podcast was already a trust asset. Nobody had told her that.
Qualified meetings per month
Of meetings converting to expressed business interest
Of Smells Like Money podcast produced
From Suzan’s network became additional client engagements
Ongoing client relationship — still active
What happened over five years went beyond the original brief. As Suzan’s pipeline and reputation grew, her clients and network contacts began engaging Linked-360 directly for their own needs. Nine additional companies from her ecosystem became client engagements — websites, podcasts, newsletters, LinkedIn outreach, CRM reactivation and video series production.
Trust compounded beyond the original relationship into an entire ecosystem of work. That is what happens when trust infrastructure is built properly.
The WWETT Show is one of the premier annual trade events for the wastewater industry, held each February in Indianapolis. Suzan attends every year — presenting, running workshops and supporting clients with their booths. Her event format: a free presentation on Day 1 and a paid workshop on Day 2 priced at $250 per participant with revenue split 60% to Suzan and 40% to the event organisers.
The WWETT campaigns demonstrate a principle that runs through all Linked-360 work. When a founder has a moment of visibility — a trade show, an event, a speaking slot — the system can be activated around that moment to generate concentrated pipeline at exactly the right time. Most founders show up and hope. The Linked-360 system ensures the right people already know you are coming.
BC Design Haus is a full-service branding and marketing design agency based in California. Founded in 2009 by Bernadette Capulong, the agency had established a remarkable track record — working with enterprise-level clients including Toyota, Red Bull, KFC, Lyft, Estee Lauder, Ticketmaster, Hyundai, Lexus and Georgia-Pacific among others.
Despite that calibre of work and a genuine reputation in the F&B and CPG space, Bernadette was struggling to build consistent pipeline with the small to mid-sized businesses she wanted to serve. One appointment a month. Inconsistent leads. No repeatable system.
Expo West is one of the largest natural and organic products trade shows in the US. Bernadette attended in both 2022 and 2023. Rather than simply showing up, we built targeted campaigns around each attendance — warming relevant connections in advance so they knew she would be there and could meet her at the show.
The approach: identify connections and prospects most likely to be attending, send personalised outreach referencing Expo West and BC Design Haus’s relevant work with F&B and CPG brands, invite them to connect at the show. The message arrived before the event when the prospect was already thinking about the show — precisely the moment of maximum relevance.
64 hot leads generated across both Expo West campaigns. Trade show investment converted into qualified pipeline rather than a stack of business cards that went nowhere.
In 44 days of active outreach
Network connection growth
Karen came to Linked-360 through a recommendation from Bernadette Capulong — herself a Linked-360 client. Karen’s goal was not high volume. As a Goldman Sachs 10KSB advisor with a full practice she needed a proven system she could use as and when bandwidth allowed. LinkedIn profile rebuilt and optimised. Outreach campaign targeting marketing agencies, law firms and business startups. 44 days of active outreach. 79 qualified leads. Engagement concluded by client choice — not by performance.
Generated for B3 Media across automotive, transportation, EV and entertainment verticals
Toyota, Red Bull, KFC, Lyft, Estee Lauder and
Ticketmaster.
Thomas Bell came to Linked-360 through Karen Carr-Crawford — herself a Linked-360 client who had come through Bernadette Capulong. Two LinkedIn outreach campaigns ran simultaneously for B3 — a corporate campaign targeting enterprise clients for B3’s social listening and analytics services across automotive, transportation, EV and entertainment verticals, and a personal campaign for Thomas as an actor targeting executive producers and show runners directly. Thomas described the actor campaign results as “flabbergasting” — direct conversations with executive producers who had previously seemed completely out of reach. B3 also provided an additional recommendation through Operations Manager Nancy C. Bell.
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