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See how Linked-360™ helped agencies create a consistent flow of qualified conversations and, in some cases, 20+ meetings per month.
B2B environmental and infrastructure sector with very long sales cycles (6–18 months). Decision-makers included Directors, VPs, CEOs, and municipal authorities — people who are cautious, busy, and difficult to reach through conventional outreach.
• Established podcast (“Smells Like Money”)
• Strong LinkedIn presence
• Deep domain expertise
• 20+ years of industry credibility
But there was no structured way to convert that trust into conversations and meetings.
• The podcast was respected, but not feeding the pipeline
• Case studies existed, but were rarely seen or used in outreach
• Complex industry = few truly warm conversations
• Cold outreach was misaligned with how their market buys
• No operational CRM for relationship tracking
• No follow-up rhythm or systemised touchpoints
• Podcast → meeting transition workflows
• Guest sourcing focused on high-value accounts
• Case study rewriting and structured distribution
• Breakcold CRM installation as the central relationship hub
• Full LinkedIn → CRM migration with enrichment
• Multi-touch follow-up system designed for long sales cycles
• Newsletter → DM → meeting loops connecting content to conversations
• 20–25 qualified meetings per month
• 3 new deals closed in the first 2 months (six-figure potential)
• 10+ proposals sent each quarter
• Dormant connections and older relationships reactivated
• Pipeline driven by relevance and trust, not cold volume
For the first time in years, they had a pipeline they could rely on — built entirely on existing trust assets that were finally structured and connected.
They worked on large construction and engineering projects with long decision cycles and multiple stakeholders.
Buying decisions were slow, risk-averse, and heavily trust-dependent.
• A podcast
• A large base of LinkedIn connections
• A solid reputation in their niche
But there was no structured way to stay in touch or guide people toward conversations.
• No reliable way to reach or re-engage past contacts
• Podcast episodes weren’t reused beyond the initial publish
• No follow-up system after initial interactions
• No CRM unifying their relationship data
• No email or LinkedIn newsletter acting as a central trust channel
• A LinkedIn + email newsletter ecosystem
• Clear, low-friction “warm conversation” CTAs embedded in content
• Breakcold CRM with AI-based prompts to surface warm leads
• Enrichment and cleanup of 2,000+ contacts
• Podcast → newsletter → DM loops that connected assets to outreach
• A sustainable newsletter cadence and editorial flow tied to pipeline goals
• 30%+ consistent open rates
• High click-through on key topics
• Direct replies that turned into meetings
• Predictable warm conversations every week
Their list was no longer just “an audience” — it became a living trust engine, quietly turning quiet contacts into active opportunities.
A high-ticket B2B product trying to enter a market dominated by a larger competitor. They needed a thoughtful way to approach users of the incumbent solution.
• Strong technical case studies
• Deep product expertise
• Founder’s LinkedIn presence
But they lacked precise targeting and structured outreach.
• No visibility into who was actually using the competitor
• No segmentation or prioritization
• Low DM response rates from broad outreach
• No CRM system suited for this type of campaign
• AI-supported mapping of competitor users
• A targeted list of 1,000+ verified users
• Highly relevant DM sequences
• Trust-led messaging backed by case studies
• CRM tagging and segmentation structure
• A follow-up rhythm tailored to this buying context
• Strong DM response rates from niche, high-fit targets
• Instant credibility through relevant case studies
• Quality meetings with competitor users in their ideal segment
They opened a new, strategically important market segment — powered by competitor intelligence, structure, and trust assets working together.
→ 12 meetings in 30 days → A focused case study sequence produced fast, warm replies
→ Newsletter → DM → meeting loop created 7 qualified calls in 2 weeks
→ CRM cleanup + enriched connections → 5 dormant leads revived → 2 deals reopened
Each client came from a different market, with different assets, price points, and buyers —
but the underlying trust-flow structure stayed the same:
When this architecture is installed once, it can be adapted across multiple long-cycle B2B environments.
At Karma Digitalz: Every strategy is built on one belief: Predictable pipelines are created, not guessed.