LINKED-360™ THE PROCESS

The 4-Stage LINKED-360 SYSTEM

How The Linked-360™ System Works

A calm, four-stage framework that transforms your existing trust assets into meaningful conversations and a predictable, long-term pipeline.

Your podcast, newsletter, and case studies already build trust. Linked-360 installs the structure that allows them to create consistent, qualified conversations — without pressure, gimmicks, or chaos.

Stage 1 — Trust Asset Foundation (Infrastructure Build)

Preparing your trust ecosystem so it can support a predictable pipeline.

During this stage, we establish clarity, structure, and the systems your trust assets need to operate effectively.

Outcome of Stage 1: Your trust ecosystem becomes organized, enriched, and ready to convert — without forcing volume or urgency.

Stage 2 — Activate Conversations (Podcast + Newsletter Engine)

Turning your trust assets into warm, meaningful conversation starters.

Nothing here is pitchy. Everything is built around relevance, timing, and value.

Podcast → Conversation Engine

• Guest sourcing aligned with ICP & subcultures
• Warm, value-first invitations
• Guest → conversation → meeting progression (natural, not forced)
• Episodes repurposed for follow-up sequences

Newsletter → Nurture & Re-Engagement Engine

• LinkedIn → CRM → conversation loops
• Click/open-based workflows
• Low-pressure conversion CTAs
• Periodic re-engagement for warm but quiet leads

Outcome of Stage 1: Your trust assets shift from contentactive relationship enablers.

Stage 3 — Daily CRM-Driven Pipeline Rhythm (Breakcold System)

This is where predictability emerges — and where most agencies fail.

Breakcold becomes the command center of your relationships. Everything becomes visible, trackable, and manageable in one place.

1. LinkedIn Inbox → CRM Sync

Every conversation, reply, and touchpoint flows automatically into Breakcold.

2. AI-Surfaced Prompts

Breakcold highlights:

• Dormant leads worth revisiting
• New interest or timing signals
• Content engagement
• Suggested follow-ups

3. Relationship Warmth Tracking

You see:

• what prospects are posting
• what they’re engaging with
• your interaction history

So outreach always feels human and well-timed.

4. Structured Multi-Touch Follow-Up Rhythm

A consistent sequence:

2-day → 7-day → 14-day → 30-day → 45-day → 60-day

Always warm, always contextual.

Outcome of Stage 3: No lead slips through the cracks. Your CRM becomes a living trust engine, not a database.

Stage 4 — Meetings Engine + Scaling (Predictable Pipeline Maturity)

When trust assets, CRM rhythm, and consistent follow-through begin compounding.

This stage is not about “more volume.” It’s about stability, clarity, and a pipeline that deepens month by month.

Outcome of Stage 1: A stable, maturing pipeline built on trust, rhythm, and relevance — not pressure.

WHY THIS SYSTEM WORKS FOR LONG-CYCLE B2B

1 — Trust assets lower resistance

Podcast invites feel safe. Newsletters nurture softly. Case studies provide proof.

2 — CRM reliability beats motivation

Breakcold ensures no lead goes cold unintentionally.

3 — Credibility compounds over time

Every episode, newsletter, and case study strengthens authority.

4 — Rhythm replaces randomness

Consistency outperforms intensity in long-cycle markets.

5 — Long-cycle buyers need clarity, relevance & time

Linked-360 mirrors their psychology perfectly.

WEEK-BY-WEEK TIMELINE (FIRST 90 DAYS)

Trust Asset & CRM Setup

  • CRM
  • Enrichment
  • Newsletter setup
  • Case study extraction
  • Podcast positioning
  • Messaging foundations
  • Segmentation
Weeks 1-2

Activation Begins

  • Podcast invitations
  • Newsletter loops
  • Case study distribution
  • Value-first outreach
Weeks 3-4

Pipeline Momentum

  • Warm conversations grow
  • AI-surfaced follow-ups
  • Nurture management
  • Reactivation sequences
Weeks 5-8

Predictability

  • Consistent meeting cadence
  • Scaling levers
  • New trust assets
  • Ongoing optimization
Weeks 9-12

What You Do:

What I Handle:

This is a done-for-you partnership — not a coaching program.

Your Trust Assets Already Carry Weight

Let’s Give Them the Structure to Create Predictable Pipeline