Six standalone services. Three trust pillars — Connections, Content and Clients. Whether you have them already built or not — we activate them or we build them. Human-Led AI throughout.
Not sure where to start? The Trust Clarity Session finds what is already possible with what you have — and tells you exactly which services apply.
“In B2B nothing sells. Trust buys. Whether you have the trust pillars already built or not, you need them working. If you have them we activate them. If you do not we build them and activate them.” – Linked-360
Every B2B agency founder or consultant who wants consistent qualified pipeline needs three things: a Connections pillar, a Content pillar, and a Clients pillar. Most already have at least one. Many have all three — sitting separately, never connected.
The six services below each either activate a pillar you already have or build a pillar you are missing. Every service is standalone and can be started independently. Every service becomes more powerful when combined with the others.
Have it (3,000+ connections):
Dormant Network Activation
Building it:
New Connection Trust Activation
Have it (podcast):
Podcast Trust Activation
Building it:
Interview Content Activation
Planning or organising an event:
Webinar Trust Activation
Have client wins unused:
Client Win Activation
Every founder has client wins.
This pillar is always activatable.
These two services build trust assets from scratch for founders who do not yet have a Content or Connections pillar in place. Full details on the Build Trust Assets page.
CONNECTIONS PILLAR | Building from zero | One hour. Genuine video. Monthly.
For founders who want to build a new ICP network that trusts them before the first conversation starts.
Intent-qualified ICP prospects identified — competitor followers, post commenters, event participants etc.. Sales Navigator ICP filters layered on top. 400-800 warm prospects per monthly cycle. Personalised value-first outreach. 25-30 connection requests per day.
CRM setup and pipeline staging included.
CONTENT PILLAR | Building from scratch | One hour. Genuine video. Monthly.
For founders without a podcast. One hour of your time per month with Suzan Chin-Taylor produces short branded video clips and one to two long-form articles — a named content series distributed on LinkedIn and handed over for any channel you run.
In an AI-noise environment, genuine video from a domain expert is the highest trust-building content format available.
Running for: Scott Jennings (construction), a wastewater solutions founder, and a utility infrastructure founder.
These two services activate trust assets you have already built. Full details on the Activate Trust Assets page.
For founders with 3,000+ LinkedIn connections who have never systematically activated their existing network.
Full connections list segmented by ICP fit. Right value asset identified per segment. 40-50 personalised reconnection messages per day. Everyone loaded into CRM with ICP tags and pipeline stages.
CRM setup and pipeline staging included.
CONTENT PILLAR | Distributing what exists
For B2B podcast hosts with 3,000+ LinkedIn connections. LinkedIn newsletter set up and managed. Each episode becomes an edition. Every publish triggers a direct email notification to all subscribers.
Proof: 1,000+ subscribers in 20 days (water infrastructure, 221 episodes). 1,300 subscribers in 30 days (construction, 85+ episodes). Zero paid promotion.
These two services activate the Clients pillar and the Content event pillar. They apply regardless of whether you are building or activating the other pillars.
CLIENTS PILLAR | Deploying proof that travels
For founders with client wins sitting unused. Each engagement written as an author story case study — a narrative that puts the reader inside the situation and lands on the outcome in a way that triggers recognition in every similarly-situated prospect.
Delivered as a full document, a LinkedIn story post, and an outreach integration brief.
CONTENT + CONNECTIONS PILLARS | For founders planning or organising an event
A live event or webinar activates both trust pillars simultaneously — it creates trust content and activates connections at the same time. Registrations, attendees, and follow-up conversations converted into consistent pipeline.
Case study in progress. Full offer and details available shortly.
Where Everything Connects
Every service above generates contacts, conversations, and trust signals. The CRM is where all of it becomes visible, manageable, and actionable.
CRM setup and pipeline management is included in the two connections activation services — New Connection Trust Activation and Dormant Network Activation.
For all other services — Podcast Trust Activation, Interview Content Activation, and Client Win Activation — CRM setup is available as an optional add-on.
Recommended for any client running two or more services simultaneously. When multiple activations are running in parallel, the CRM is what turns individual activities into a single managed pipeline.
Trust compounds quietly in the background. The CRM makes sure nothing falls through the cracks while it does.
Not sure which services apply to your situation? Here are the most common starting points.
| Your Situation | Recommended Starting Point |
|---|---|
| You have a podcast and 3,000+ connections | Podcast Trust Activation and Dormant Network Activation running simultaneously. The newsletter distributes episodes. The network reactivation uses those same episodes as the value asset. Same content working twice. |
| You have connections but no podcast or content | Dormant Network Activation to activate what exists. Interview Content Activation to start building your Content pillar. Both can run simultaneously. |
| You have neither a podcast nor a large network | New Connection Trust Activation and Interview Content Activation — both pillars built simultaneously. Content becomes the value-first opener for every new connection. Trust compounds as both grow. |
| You have client wins sitting unused | Client Win Activation as a standalone project. Case studies then become the value asset sent across all outreach services. The proof travels to the people who most need to see it. |
| You are planning or organising an event | Webinar Trust Activation — the event activates both Content and Connections pillars simultaneously. Contact us for details on the current case study in progress. |
| You want all three pillars running together | Start with the Trust Clarity Session. In 45 minutes we find what is already in your network, map all three pillars, and build a combination plan specific to your situation. |
30 minutes. Free. No obligation.