A structured LinkedIn outreach campaign that drives qualified ICP registrations for your webinar, workshop, or LinkedIn event. Built around the trust you have already earned — not paid ads.
30 minutes. No obligation. Conducted personally by Gaurav Mehrotra.
You ran an event. You put real thought into the content. You set up the LinkedIn page, shared it a few times, maybe sent a few messages.
Twenty people showed up. Half of them were already clients or colleagues. The event was good. The room was wrong.
Not because the topic was weak. Because the outreach was not built around the trust that already exists in your network. Your LinkedIn connections include hundreds — often thousands — of people who said yes to you at some point. Your ICP is in there. They just never received a properly timed, properly framed reason to show up.
An event invitation from someone your prospect already recognises — a credible voice in their specific industry — converts at a completely different rate than a paid ad or a cold blast. The trust is already there. What is missing is the system to carry it forward into a room full of the right people.
The outreach is not the hard part. Knowing exactly who to invite — and reaching them in the right order at the right time — is what fills the room with decision makers.
Three sequential steps. The precision of Step 1 determines the quality of everything that follows.
Before a single invite goes out, we run a structured session to build and refine the exact ICP filter — industry, title, geography, company size, connection degree, and any additional qualifiers specific to your event topic. The list is reviewed and tightened until every contact on it is a genuine decision-maker fit. This is the most important targeting step in the entire campaign. The fact that 52% of attendees at a recent niche B2B event were CEOs and founders did not happen by accident — it happened because the ICP was defined with surgical precision before the first invite was sent.
Each contact from the finalized ICP list is invited individually through LinkedIn’s event management system — one by one, manually. Not automated. LinkedIn event invites land in the notification centre of the recipient’s profile where they can easily be missed. The follow-up is what lands in the inbox and drives the actual registration decision. The two-step sequence is not redundant: the invite creates awareness. The follow-up creates action.
Follow-ups run through AI-enabled automation — controls daily send volume, monitors all replies, stops messaging automatically when a reply comes in. Every activity logged daily. Every reply captured with name and LinkedIn URL. Nothing missed. Nothing unreported.
All seven deliverables are included in every tier. The tier determines outreach volume and additional channels.
The Invisible Marketer — How Generative AI Is Fueling Growth Behind the Scenes
Creative Raven | Suzan Chin-Taylor, CEO | Wastewater and Infrastructure Industry | May 2026
Registrations
17-day campaign. LinkedIn Only
CEOs and Founders
Decision makers in the room
Core Sector
Wastewater, water, environmental
Replies Received
18 hot — direct buying signals
Avg Connections
Senior industry figures
Next Event Planned
Quarterly programme confirmed
“Went well. We were able to tape the event. We probably wanna look at another way to do this in the future.” — Suzan Chin-Taylor, CEO Creative Raven | Wastewater and Infrastructure Industry
No paid ads. LinkedIn-only outreach system. Niche B2B industry. 100 decision-makers in the room.
Two options. Start with the tier that fits your current situation. Add layers as needed.
all seven deliverables, up to 750 manually sent ICP invites + 2–3 value-first follow-ups. $2,000–2,500.
everything in Tier 1 with up to 1,500 manually sent ICP invites and extended ICP targeting beyond your immediate network. $2,500–3,000.
Every event runs as a LinkedIn Live by default — one-click attendance, no registration friction, automatic replay. (The Sales Navigator ICP list already *is* your data, so the value is the invitations and the follow-up, not gated email capture.) > > Not ready for a full campaign? First Conversations — a $750 pilot turns your own network into booked conversations first.
Exact tier and a realistic registration target are mapped in your Trust Asset Clarity Session, based on your network size, ICP, and event goals.
In B2B, a single new client relationship is often worth $50,000, $100,000 or significantly more over the lifetime of the engagement.
100 qualified ICP contacts who raised their hands at your event — people who said yes to your topic, your credibility, your industry positioning — are not a marketing metric. They are a warm pipeline asset.
If 2-3 of those conversations convert over 90 days, the system has paid for itself many times over. You are not buying an event campaign. You are activating the trust you have already spent years building.
30 minutes. No obligation.