The senior owner of your founder-led trust-to-pipeline system — on LinkedIn, and everywhere your trust travels. Part-time, senior, accountable. Built for founder-led B2B firms across the UK, Europe, and beyond.
You don’t need another agency, and you don’t need another lead-gen vendor. You’ve probably tried both.
What’s been missing is someone senior at the table — a person who owns the outcome, whose name is on it, and who has built this before. Not a service you buy. A director you bring in.
Part-time, senior, embedded. One to three days a month — the judgment and ownership of a full-time hire, at a fraction of the cost and none of the overhead.
A director doesn’t hand you a playbook and leave. They diagnose where your pipeline actually stands and what’s really driving it, set the strategy to your situation rather than a template, and stay accountable for it running.
And they get it done. If you have people, they come into the system rather than being worked around. If you don’t, I bring the team. That’s the difference between a director and an advisor — an advisor tells you what should happen.
In B2B, nothing sells — trust buys. But trust isn’t a campaign you run once. It’s your reputation, your point of view, and your proof, architected into a system and kept sharp by someone who owns it.
As AI floods every channel with automated, faceless outreach, the firms that win are the ones whose founder-led trust is engineered into something a machine can’t fake. That’s leadership, not execution. You can rent execution anywhere. What’s missing is the layer above it — a director who owns the outcome.
Some founders have spent years earning trust and have never turned it into pipeline. There, the work is activation.
Others are earlier — a credible founder, a strong start, but the network, the voice, and the content still to be built. There, the work is to build: the right network, the founder’s presence and video content, the whole trust engine — from a credible base, with a senior owner directing the flow.
Either way the role is the same. A director owns the system and stays accountable for the outcome.
Two kinds of founder-led firm, one situation: the founder is the trust, and the founder is the bottleneck.
Established B2B firms — 8 to 20+ years in, real reputation, real client wins — whose pipeline is still feast-or-famine and still riding entirely on the founder. You have the trust. What’s missing is a system that carries it, owned by someone who’s built one before.
Funded founders — seed to Series A, in niches where trust gates the sale (fintech, health, security, deep tech). Your buyers won’t move until they trust the person behind the company, and you don’t have twenty years of reputation to lean on yet. So we build it — the network, your voice and video, the presence — into a system now, not in three years, with a senior owner directing it.
And when your next round asks how you acquire customers, the answer stops being “the founder” and starts being a system the founder is still in — with a pipeline behind it you can actually show.
Where your pipeline stands, what's driving it, and the system to carry your trust into it.
In B2B, the first thing a serious buyer does is look you up; they read the founder before they read the pitch. The director owns what they find, and makes your voice unmistakable — the one thing no competitor and no AI can copy.
Most LinkedIn work leaves it dead. It's the second thing a serious buyer clicks, and an empty one quietly undoes what your profile just built. It's covered here as standard.
The Linked-360 operating rhythm — connections, content, and client-proof working as one system. Built where it doesn't exist yet, activated where it does.
Your network and its trust state, tracked — a Trust Temperature Index that tells you where the warm pipeline actually is, not just how many names you hold.
Trade shows, events, the website — your trust carried from one channel to the next, so nothing that builds credibility is left stranded on a single platform.
Standing monthly sessions to read what's working, course-correct, and set what happens next. Implementers do the heavy lifting; the strategy stays owned.
The tools do the research and the targeting; the judgment, the positioning, and the trust are human. That's the whole point of a director — a person owns it, and their name is on the outcome.
Not by a number I can’t honestly promise. Trust doesn’t convert on a spreadsheet’s schedule.
We measure it by what actually moves first: conversations with the right decision-makers instead of a pile of low-fit meetings, a network that’s warming rather than merely growing, and a founder becoming the trusted, searched name in their niche. Revenue follows that. It doesn’t lead it.
A fractional hire has no natural start date — which is exactly why firms sit on the decision. So we don’t start with a retainer. We start with one clear, dated outcome, over one or two months.
You get the Authority Benchmark — a full read on where your firm actually stands across every part of the system, what’s working, what’s dormant, what isn’t there at all, and the course mapped out over the next nine to twelve months. It’s yours to keep whatever you decide next.
A first win is not a signed client. In B2B that takes six to eighteen months and anyone promising it sooner is selling you something. A first win is the first real conversations with the people who should be buying from you — and we agree exactly what that looks like for you, in writing, before we start.
$2,500 per month, one or two months.
Once you’ve seen the system work on your own pipeline, the mandate runs nine to twelve months at one of two levels.
What sits inside each is scoped to your situation in the Clarity Session — how much of the system you want owned, and how fast. You’re not buying hours. You’re buying a system that runs, and a senior owner of the outcome.